To follow up with our series on Meaningful Gift Giving, I’ve written a second series concerning the benefits of not only online shopping but also of shopping online at Abunga. This is the first part of the three-part series, and I’ll be posting each Monday with more on this series.
To illustrate reasons why shopping in brick-and-mortar stores can be taxing over the holiday season, I’ve written a true story of one family’s experiences for you to consider.
After waking up at 4 a.m. on Black Friday, Rosemary suited up, grabbed purse, keys, cell phone, and wallet, and hopped in the car with her husband and daughter. They left the house by 4:30 in order to reach their destination, Best Buy, by 5 a.m. for the early bird sale.
Rosemary’s husband, Steve, was looking for a bargain deal on a Palm Pilot he’d seen in the Thanksgiving ads, and she was going in search of potential gifts for technologically gifted brothers and brothers-in-law. The family arrived to find a line of people already waiting, extending around the building and completely full of shivering, anxious shoppers. Going to stand in line, they had only a few minutes to wait before the line started moving.
As they got inside the building, the three split up for survival purposes. The employees of Best Buy had strategically moved boxes and displays to block passage in the building, forcing people to walk all the way through in order to get back to the exit. Steve went to the desk where people were already lined up to purchase the coveted Palm Pilot while Rosemary and their daughter separated, hoping to find one another later.
A half hour passed as Rosemary tried to navigate the crowded building, bumping into one customer after another and beginning to feel claustrophobic. Her phone rang; Steve was calling to say they’d run out of the toy he wanted and he was going outside to wait.
Claustrophobia rising, Rosemary grew frantic and finally grabbed a passing employee. The teenage boy stared at her with wide eyes as she snapped, “You’d better get me out of here right now!”
Needless to say, she was escorted quickly through the crowds by a disturbed employee, who pushed people out of the way in order to get her to the door.
As this story shows, Christmas shopping can be an exhausting event that leaves you more stressed out than when you began. In the next two parts of the series, I hope to examine the potential shopping arenas you can use this Christmas and explain why going online, and going to Abunga’s Gift Guide, can be much less stressful than going out and braving the crowds.
Part II will be posted next Monday, and as always, please let me know what you think. We’re still looking for great gift ideas, so let us know if you have any meaningful gift giving tips.
-Rachel
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